White Paper: Q4 2016 Pay-TV and Online Video Trends Report
Consumer Behavior Across Pay-TV, VOD, PPV, OTT, Connected Devices and Content Discovery
2016 Was a busy year in the entertainment industry with OTT providers and digital publishers expanding the ways consumers can watch their favorite TV shows and movies. Whether it was original content from OTT providers or through pay-TV channels, viewers watched more content on more devices than ever before. Given all the options available, it's essential for pay-TV providers to keep a pulse on TV's evolving landscape, as well as how these changes affect consumers' viewing habits and perceptions of providers.
Download this quarterly report to get insightful, unbiased feedback on key topics including:
- New: A shocking trend in U.S. and Canadian respondents' ideal price for their top 20 desired channels in an a la carte pay-TV package.
- New: Real feedback and answers regarding the dramatic decrease in respondents' viewership of National Football League games.
- New: Detailed analysis of how owning a streming device can affect respondents' plans to cut pay-TV service or switch to solely using streaming services.
- Quarter-over-quarter and year-over-year trends across pay-TV, VOD, PPV, OTT, TVE, TV network apps, connected devices and content discovery.