Advertisers are increasingly using television data to connect the dots across platforms to drive more value for their inventory and learn more about their audiences. TiVo's latest white paper on the topic of set-top box (STB) and automated content recognition (ACR) data will help you demystify how to use all of this data and make the right decisions when faced with data-driven queries.

Read this white paper to learn:

• When to use STB data and when to use ACR data
• The differences between deterministic and probabilistic data
• Where to access this data across the ecosystem
• How to activate TV data in your advertising workflows
• Who the major TV data players are

If you have any questions about how you can activate TiVo's robust STB data set, please let us know.