We measured tune-in conversion for the 14 new shows on ABC, CBS, FOX, NBC and The CW in the first week of the Fall 2018 TV season. Measuring both on-channel and off-channel campaigns, we determined which promos drove the most eyeballs to premiere episodes.
Using TiVo’s deterministic set-top box TV viewership sample, we examined the percentage of households exposed to promos for the new shows against those that tuned into the premiere episodes for six or more minutes. Then, our Targeted Audience Delivery (TAD) solution provided a ranking of live +7 tune-in conversion.
Complete the form for a full copy of the report, which includes the top- and bottom-rated shows and tune-in conversion metrics for the second episodes.