Pay-TV Churn Analysis White Paper

New Research from TiVo on Subscriber Churn

At TiVo, we understand that driving new viewers to your content is more important than ever before. Find out how technology and personalization can help combat churn with our latest research. Our analysis of the anonymized data of 2.5 million+ subscribers across three pay-TV operators in the U.S. and EMEA revealed how content discovery touch points, such as tailored recommendation carousels and relevant search results, can help you determine who is and isn’t dropping your service.

Our study addresses:

  • The elements that prevent subscriber churn
  • How responsive content discovery tools led to a triple-reduction in churn rates versus non-responsive modules
  • Content discovery features that are most engaging and beneficial to subscribers
  • Behavioral risk factors for subscriber churn

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