A Practical Guide for Product Teams

Building a Data-Driven Streaming Service


In today’s rapidly evolving video entertainment landscape, the ability to extract meaningful insights from viewer data across live and streaming TV is essential to driving engagement and reducing churn. “Building a Data-Driven Streaming Service” is a comprehensive guide for product teams, based on interviews with data science experts, case studies and deep experience helping people find, watch and enjoy what they love. Gain insight into TiVo’s methodology and the metrics that matter to optimize your streaming service, including:

  • Methods for determining your approach to data analysis
  • Details on seven key metrics, including lesser-known but highly valuable measures
  • The “Effort vs. Value” matrix to help you assess each metric’s importance to your business
  • Other tools to drive success

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