Whitepaper: The Seven Pillars of Super-Aggregation

This set of case studies from TiVo customers across MVPD and VOD segments shows the impact of personalization on churn reduction with models for retention, revenue and marketing spend.

Key takeaways include:

  • Top factors that affect churn
  • The effect of personalization on retention
  • Differences in churn rates across segments
  • Models for revenue and marketing spend ROI

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