TiVo’s Q2 2021 Video Trends Report analyzes data from our consumer opinions survey, examining responses from more than 4,500 viewers in the U.S. and Canada.

Some key report findings:

• The average viewer in North America utilizes 8.7 different video services (a 26 percent increase from Q4 2020)
• Over 50 percent of respondents admitted to evaluating/adjusting their entertainment spend at least twice per year
• 25 percent of respondents reported canceling an SVOD or live streaming service over the past six months
• 81 percent of respondents expressed a preference for free, ad-supported streaming rather than subscribing to yet another paid service
• 71 percent of survey respondents own a smart TV – an 11 percent increase from Q4 2020
• Of respondents who utilize voice search, 88 percent use it at least once a week

Complete the contact form to download the report.