Video Trends Research From TiVo

TiVo’s Q2 2021 Video Trends Report analyzes data from our consumer opinions survey, examining responses from more than 4,500 viewers in the U.S. and Canada.

Some key report findings:

  • The average viewer in North America utilizes 8.7 different video services (a 26 percent increase from Q4 2020)
  • Over 50 percent of respondents admitted to evaluating/adjusting their entertainment spend at least twice per year
  • 25 percent of respondents reported canceling an SVOD or live streaming service over the past six months
  • 81 percent of respondents expressed a preference for free, ad-supported streaming rather than subscribing to yet another paid service
  • 71 percent of survey respondents own a smart TV – an 11 percent increase from Q4 2020
  • Of respondents who utilize voice search, 88 percent use it at least once a week


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